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Launching Zeynep Art Studio’s Online Portfolio

Empowering an Artist’s Transition to Business

Zeynep, the talented artist behind Zeynep Art Studio, has been creating beautiful nature-inspired drawings and illustrations for over 30 years. Recently, she decided to turn her lifelong passion into a professional business. To bring her vision online affordably, Zeynep approached Simcoe Digital for assistance.

 

A thinking old man by zeynep art studio
A close up drawing of a woman in black and white by Zeynep Art Studio

Understanding the Vision

During our initial consultation, we learned about Zeynep’s extensive artistic background, her vision for the business, and her budget-conscious approach. She needed a simple yet elegant portfolio to showcase her art, connect with potential clients, and build her brand identity.

Simcoe Digital's project development process graph

Our Tailored Process

Step 1: Discovery and Planning

  • Design Preferences: Zeynep preferred a minimalist style to highlight her artwork without distractions. We chose a clean layout, neutral colors, and a straightforward navigation.

  • Content Planning: Together, we curated her best pieces, categorized her artworks, and organized essential content to tell her story effectively.

  • Feature Selection: A simple gallery layout and an intuitive contact form were identified as the most critical features for her website.

Step 2: Custom Design Approach

  • We proposed a minimalist, visually appealing design that highlighted Zeynep’s art pieces, making them the focal point.

  • The design was mobile-responsive, ensuring her work looked impeccable on all devices.

  • After refining details like typography and color scheme to match her style, Zeynep approved the design for development.

Step 3: Development and Implementation

  • Using WordPress, we crafted a responsive, mobile-friendly portfolio website.

  • The backend was kept streamlined for simplicity, providing easy management capabilities.

Step 4: Launch and Training

  • After thorough testing and client review, we launched the website seamlessly.

  • Zeynep received training on basic content updates and gallery management to ensure she felt confident maintaining her website independently.

The Impact

With her new portfolio site, Zeynep Art Studio successfully transitioned from passion to professional artistry, enhancing her visibility and credibility. The accessible and affordable solution positioned her to confidently pursue new opportunities, attract clients, and grow her art business.

By choosing Simcoe Digital, Zeynep was able to share her passion with the world through a tailored digital solution designed precisely for her needs.